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This baloon-crowned young woman was advertising the 4-Gott sweet shop (candy store) at Lilla Bomen during the Göteborgsvärvet. She was happy to smile for my camera. That’s a baloon cutlass she’s holding, by the way.
4-Gott (an idiomatic translation would be “2-Good”) had an ad up offering a kilo of free sweets to anyone who ran the half-marathon in one of their t-shirts. Now there’s an offer: Run a healthy race and then pig out on our sugar and gelatine. Stay Fat 4-Good!